September 24, 2023


An Interactive Session

M&C Saatchi Sport & Entertainment extends deal as AOC creative agency

3 min read

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For approximately 15 yrs now, has been at the forefront of reporting fearlessly on what takes place in the Olympic Motion. As the first web page not to be placed at the rear of a paywall, we have created news about the Global Olympic Committee, the Olympic and Paralympic Online games, the Commonwealth Game titles and other main occasions far more obtainable than ever to everybody. has founded a world wide popularity for the excellence of its reporting and breadth of its coverage. For quite a few of our audience from additional than 200 countries and territories close to the earth the web page is a very important part of their each day lives. The ping of our absolutely free daily electronic mail warn, sent every single morning at 6.30am British isles time 365 days a year, landing in their inbox, is as a common component of their working day as their first cup of coffee.

Even all through the worst instances of the COVID-19 pandemic, preserved its high conventional of reporting on all the news from close to the world on a everyday foundation. We ended up the 1st publication in the earth to sign the danger that the Olympic Movement faced from the coronavirus and have furnished unparalleled coverage of the pandemic given that. 

As the world commences to emerge from the COVID crisis, would like to invite you to support us on our journey by funding our impartial journalism. Your critical guidance would imply we can keep on to report so comprehensively on the Olympic Motion and the situations that form it. It would suggest we can maintain our internet site open for anyone. Past calendar year, almost 25 million people today read through, producing us by far the greatest source of independent news on what is happening in entire world activity. 

Each and every contribution, however major or modest, will support maintain and make improvements to our globally protection in the calendar year ahead. Our compact and focused workforce had been particularly fast paced last year masking the re-arranged Olympic and Paralympic Online games in Tokyo, an unprecedented logistical obstacle that stretched our limited assets to the restrict. 

The remainder of 2022 is not likely to be any less busy, or considerably less hard. We had the Winter season Olympic and Paralympic Video games in Beijing, exactly where we despatched a crew of 4 reporters, and coming up are the Commonwealth Game titles in Birmingham, the Summer season Environment University and Asian Games in China, the Globe Online games in Alabama and numerous Earth Championships. Additionally, of class, there is the FIFA Earth Cup in Qatar.

As opposed to quite a few some others, is obtainable for everybody to examine, no matter of what they can afford to pay for to pay out. We do this because we imagine that sport belongs to everyone, and all people need to be capable to browse info no matter of their economical scenario. When other people try out to profit economically from information and facts, we are fully commited to sharing it with as several persons as doable. The bigger the number of men and women that can retain up to date with international gatherings, and realize their affect, the extra sport will be pressured to be transparent.

Guidance for as little as £10 – it only takes a moment. If you can, you should contemplate supporting us with a normal quantity each thirty day period. Thank you.

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